The Effect of Shelf Space Positions on Perceived Brand's price and Quality: an Empirical Study on COOP & Al Makhazen Stores in Lebanon - Egyptian Knowledge Bank

128129

The Effect of Shelf Space Positions on Perceived Brand's price and Quality: an Empirical Study on COOP & Al Makhazen Stores in Lebanon

Article

Last updated: 04 Jan 2025

Overview Similar Items

Subjects

Abstract

The aim of the current study is to investigate the preference of shelf space positions, with regard to two orientations (Vertical and Horizontal), as well as, investigating, the effect of shelf space position on the inferences of Brand's price and quality. This is tackled from the perspective of three groups of respondents (operations & commercial department managers, customer and store managers)

DOI

10.21608/caf.2013.128129

Keywords

planogram؛ shelf space positions؛ Vertical؛ Horizontal, price, Quality

Authors

View Authors

First Name

Nabeela

Last Name

Abbas

MiddleName

Affiliation

Alexandria University

Email

City

Orcid

Volume

Article Issue

Related Issue

19024

Issue Date

2013-12-01

Receive Date

2012-03-07

Publish Date

2013-12-01

Page Start

Page End

Print ISSN

1110-4716

Online ISSN

2682-4825

Article File

CAF_Volume 33_Issue 4_Pages 33-97.pdf

PDF . 2.5MB

Link

https://caf.journals.ekb.eg/article_128129.html

Detail API

https://caf.journals.ekb.eg/service?article_code=128129

Order

Publication Type

Journal

Publication Title

التجارة والتمويل

Publication Link

https://caf.journals.ekb.eg/

MainTitle