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162509

Design Alternatives to Women's Abaya in Light of the Economics of Clothing Production

Article

Last updated: 22 Jan 2023

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Abstract

The issue of developing small projects is considered equally significant for both the developed and developing countries. Such projects play a crucial role in both social and economic development. They create job opportunities and reduce unemployment. They are also considered one of the most prominent domains of the Kingdom's 2030 vision. Therefrom, amidst the ways to support such small projects is the scientific contribution to solving their problems that hinder their success and continuity.  Among the most notable problems which face the said projects, is the lack of experience of some entrepreneurs is their ability in pricing their products. As well as, ensuring that they are marketed in the suitable way for both, the producer and consumer. Therefore, this research aims at clarifying the importance of implementing samples of the product before starting to produce mass quantities. Including confining some design alternatives that can be used to modify the product by either giving it a higher or lower value that satisfies the aspiration of the producer and the requirements of the consumer. This is by applying design alternatives to women's Abaya as a model for a piece of clothing. Along with the calculation of the cost value for each design thereof. This research utilized the descriptive approach and applied study. The pilot study concluded that there is poor awareness among some producers of small projects regarding the importance of implementing a sample before starting manufacturing to estimate the production costs to determine the appropriate price for the production cost and the required profit thereof. The applied part of the research proved the possibility of the availability of design alternatives to be used to modify the product to give it a higher or lower value. It was found that the unnoticeable differences in the design increase or decrease the product cost value. The research most prominent recommendations are as follows: The need of paying attention to study the problems facing small projects in the field of clothing to ensure their success and continuity. Educating some entrepreneurs to implement a sample before starting product mass manufacture to; produce a good design, estimate the product costs, and make the proper pricing decision

DOI

10.21608/idj.2021.162509

Keywords

Product, cost, Pricing, production techniques

Authors

First Name

Najla

Last Name

Binhalail

MiddleName

Ibrahim Zaid

Affiliation

Fashion Design and Textile Department – College of Art and Design – Princess Nourah bint Abdulrahman University - Kingdom of Saudi Arabia. PhD researcher at King Abdulaziz University in Jeddah. nibinhalala@pnu.edu.sa

Email

nibinhalala@pnu.edu.sa

City

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Orcid

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First Name

Emad El-Din

Last Name

Gohar

MiddleName

Sayed

Affiliation

Professor of Manufacturing of Clothes, Fashion and Textile Department, Faculty of Human Sciences and Designs, King Abdulaziz University, Jeddah, Saudi Arabia. egohar@kau.edu.sa

Email

egohar@kau.edu.sa

City

-

Orcid

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Volume

11

Article Issue

3

Related Issue

23747

Issue Date

2021-05-01

Receive Date

2021-01-15

Publish Date

2021-05-01

Page Start

147

Page End

157

Print ISSN

2090-9632

Online ISSN

2090-9640

Link

https://idj.journals.ekb.eg/article_162509.html

Detail API

https://idj.journals.ekb.eg/service?article_code=162509

Order

13

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

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Details

Type

Article

Created At

22 Jan 2023