275914

Mixed Reality Drama Towards Metaverse Technology in Smart Hotels: An Exploratory Study on Egyptian Hotels Evidence from Guests' Perspectives

Article

Last updated: 04 Jan 2025

Subjects

-

Tags

-

Abstract

Metaverse technology as Smart techniques , once hotels use modern technology techniques , they will face different reaction concerns and questions from guests about this modern technology. This research aims to explore the extent of awareness and acceptance of guests in Egyptian hotels and their willingness to experience the metaverse technology within Egyptian hotels and the challenges they face while using it to be achieving research aim, an electronic questionnaire was designed and distributed to a random sample of Guests in Egyptian hotels , 410 valid responses were received and analyzed by SPSS V.28. The results indicated that guests in Egyptian guests do not have enough information about Metaverse technology to accept the experience of metaverse technology in the future. This information includes advantages, risks, in addition to the cost factor of metaverse technology, Therefore, maybe guests ' acceptance and confidence in metaverse technology is the major obstacle to the marketing process of this modern technology in Egyptian hotels. Based on the results, some recommendations were suggested and directed to artificial intelligence techniques (AIT) professionals, Hotel managers, hotels owners, And the government and institutions responsible for revitalizing tourism and hotels in Egypt. One of the main recommendations was that Providing the necessary infrastructure for the application of metaverse technology through the conclusion of many agreements between hotels, government and artificial intelligence companies to properly apply Metaverse technology, providing devices for the application of metaverse technology.

DOI

10.21608/jaauth.2022.177500.1411

Keywords

artificial intelligence, mixed reality, Metaverse Technology, smart Hotel, Guests' Perspectives

Authors

First Name

Mahmoud

Last Name

Abass

MiddleName

Naeem

Affiliation

Hotels department, faculty of tourism and hotels mansoura university, mansoura, Egypt

Email

mahmoudnaeem@mans.edu.eg

City

Mansoura

Orcid

0000-0001-9742-2119

First Name

Mohamed

Last Name

Zohry

MiddleName

Abdel-Fattah

Affiliation

Faculty of tourism and hotels -Mansoura University

Email

zohry@gmail.com

City

-

Orcid

-

Volume

23

Article Issue

2

Related Issue

37723

Issue Date

2022-12-01

Receive Date

2022-11-28

Publish Date

2022-12-01

Page Start

130

Page End

154

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_275914.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=275914

Order

275,914

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Mixed Reality Drama Towards Metaverse Technology in Smart Hotels: An Exploratory Study on Egyptian Hotels Evidence from Guests' Perspectives

Details

Type

Article

Created At

22 Jan 2023