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54014

Studying the Effectiveness of Using Smartphone's Apps on Raising Hotels’ Occupancy and Operation’s Efficiency

Article

Last updated: 24 Dec 2024

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Tags

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Abstract

The purpose of this paper is studying the effectiveness of using smart phones Apps on raising hotels' occupancy and operations' efficiency at five-star hotels at the Red Sea, Egypt. Data were collected via a semi-structured questionnaire addressed to hotels' general managers, director of sales and marketing and E-marketing managers, The research focused on a sample of hotels' local chains in Red Sea, Egypt.

DOI

10.21608/jaauth.2018.54014

Keywords

Hotel Technology, smartphone, Hotel mobile applications

Authors

First Name

Sally

Last Name

Elsayed

MiddleName

Fathy

Affiliation

Hotel Management Department - Faculty of Tourism and Hotel Management - October 6th University

Email

-

City

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Orcid

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First Name

Mohamed

Last Name

Abed

MiddleName

Abd El- Aziz

Affiliation

Hotel Management Department - Faculty of Tourism and Hotel Management - 6 October University

Email

-

City

-

Orcid

-

Volume

15

Article Issue

3

Related Issue

8251

Issue Date

2018-12-01

Receive Date

2018-10-18

Publish Date

2018-12-31

Page Start

111

Page End

116

Print ISSN

1687-1863

Online ISSN

2682-4612

Article File

JAAUTH_Volume 15_Issue 3_Pages 111-116.pdf

PDF . 607.2kB

Link

https://jaauth.journals.ekb.eg/article_54014.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=54014

Order

24

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Studying the Effectiveness of Using Smartphone's Apps on Raising Hotels’ Occupancy and Operation’s Efficiency

Details

Type

Article

Created At

22 Jan 2023