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49970

Improving Spa Services to a Better Customers' Attraction (A Case Study on Red Sea Resorts)

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Last updated: 24 Dec 2024

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Abstract

Purpose– In today's highly competitive hospitality environment, an inviting spa can create a truly memorable guest experience. “Spa" is an acronym for salus per aqua, or health through water. More than any other hotel service or amenities, Spas provide the personal, intimate and comforting experience sought by today's consumers and helping resorts and hotels need to stay competitive. Spas that deliver on the guest experience and exceed clients' expectations take into account not only what their clients are looking for, but what they may not have considered, as well. Design/methodology/approach–Using a deductive approach, case study data was collected from five hotels, located at the Red Sea, via semi structured questionnaire to top line management and SPA managers. Research Results and Recommendations – The research focused on a sample of the Five Star chain hotel's in Red Sea in Egypt that running SPA club.

DOI

10.21608/jaauth.2016.49970

Keywords

SPA services, Market segmentation, Red Sea resorts, Therapeutic tourism, Customer attractions, SPA management

Authors

First Name

Noha

Last Name

Elshaaer

MiddleName

Ismaeil

Affiliation

Faculty of Tourism and Hotel Management - October 6 University

Email

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City

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Orcid

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First Name

Sally

Last Name

Elsayed

MiddleName

Fathy

Affiliation

Faculty of Tourism and Hotel Management - October 6 University

Email

-

City

-

Orcid

-

Volume

13

Article Issue

1

Related Issue

7684

Issue Date

2016-06-01

Receive Date

2016-03-24

Publish Date

2016-06-01

Page Start

167

Page End

182

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_49970.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=49970

Order

37

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Improving Spa Services to a Better Customers' Attraction (A Case Study on Red Sea Resorts)

Details

Type

Article

Created At

22 Jan 2023