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48020

The Influence of Airlines' Corporate Social Responsibility on Customer Loyalty

Article

Last updated: 24 Dec 2024

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Abstract

This paper aims at exploring the relationship between corporate social responsibility and customer loyalty in the airline industry. To achieve the purpose of this paper, a model has been developed to measure the influence of airlines' corporate social responsibility- activities on customer loyalty andairline image. This model includes 16 attributes, which have been selected to cover airlines' CSR activities, and 21 initial items for measuring customer loyalty. The sample chosen in this study includes mainly international airlines passengers (727 passengers). The results of this study show a significance statistical relationship between airlines' CSR activities and customer loyalty.

DOI

10.21608/jaauth.2016.48020

Keywords

Corporate Social Responsibility, Airline CSR initiatives, Customer loyalty, Airline social responsibility

Authors

First Name

Ghada

Last Name

Khairat

MiddleName

-

Affiliation

Tourism Studies Department, faculty of tourism and hotels, University of Sadat City

Email

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City

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Orcid

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First Name

Azza

Last Name

Maher

MiddleName

-

Affiliation

Tourism Studies Department, faculty of tourism and hotels, University of Sadat City

Email

-

City

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Orcid

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Volume

13

Article Issue

2

Related Issue

7434

Issue Date

2016-12-01

Receive Date

2016-09-07

Publish Date

2016-12-01

Page Start

71

Page End

92

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_48020.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=48020

Order

15

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The Influence of Airlines' Corporate Social Responsibility on Customer Loyalty

Details

Type

Article

Created At

22 Jan 2023