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47953

Electronic Menus : Ӏ- It impact on Guests' Loyalty to Restaurants

Article

Last updated: 24 Dec 2024

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Abstract

The current study was conducted to explore the effect of exploiting electronic menu on customer satisfaction in terms of information provided. Quantitative data were collected from a restaurant which adopted electronic menu display device to approve whether the information on the menu and the innovative technology in restaurant have a positive impact on customer satisfaction and loyalty or not. nevertheless, service from waiting staff showed no significant impact.

DOI

10.21608/jaauth.2018.47953

Keywords

Electronic menus – technology in restaurants, customer – loyalty

Authors

First Name

Soha

Last Name

Saber

MiddleName

-

Affiliation

Ministry of Tourism

Email

-

City

Cairo

Orcid

-

First Name

Mahinor

Last Name

Fouad

MiddleName

A

Affiliation

faculty of tourism and hotels, Helwan University

Email

-

City

-

Orcid

-

Volume

15

Article Issue

2

Related Issue

7426

Issue Date

2018-12-01

Receive Date

2018-08-12

Publish Date

2018-12-01

Page Start

49

Page End

54

Print ISSN

1687-1863

Online ISSN

2682-4612

Article File

JAAUTH_Volume 15_Issue 2_Pages 49-54.pdf

PDF . 178.7kB

Link

https://jaauth.journals.ekb.eg/article_47953.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=47953

Order

21

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Electronic Menus : Ӏ- It impact on Guests' Loyalty to Restaurants

Details

Type

Article

Created At

22 Jan 2023