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110146

Impact of marketing costs and the research and development on the profitability of Egypt's pharmaceutical companies

Article

Last updated: 24 Dec 2024

Subjects

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Tags

محاسبة خاصة

Abstract

  The main objective of this study is to examine the impact of marketing and R&D expenditures on the competitiveness of Egypt's pharmaceutical companies. In this report, Egypt Stock Exchange admitted pharmaceutical companies. Data estimator random-effect panel was used for this purpose. The results indicate that variables such as the size of a business, the capital-to-total ratio of assets and the debt-to-asset ratio affect profitability. Nonetheless, on competitiveness, business life, advertisement costs and spending in R&D are unsuccessful. Legal concerns such as the absence of patent law and the framework for pricing are reasons for the poor partnership between R&D and marketing costs and its effect on income, The results indicate that variables such as the size of a business, the capital--ratio of assets and the debt--ratio affect profitability. Nonetheless, on competitiveness, business life, advertisement costs and spending in R&D are unsuccessful. Regulatory problems including the lack of & absence of patent law and pricing controls are reasons for the poor partnership between R&D and marketing costs and its impact on the Egyptian pharmaceutical industry's profitability.    

DOI

10.21608/sjar.2019.110146

Keywords

marketing costs, Research and development, profitability, Pharmaceutical Companies

Authors

First Name

Bassant Badr Eldin Abdo

Last Name

Abdo

MiddleName

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Affiliation

(Cairo University, Egypt)

Email

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City

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Orcid

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First Name

Walid Aboubakr

Last Name

Aboubakr

MiddleName

-

Affiliation

International Academy of Engineering and media Sciences, Egypt

Email

-

City

-

Orcid

-

Volume

1

Article Issue

العدد الثانى

Related Issue

16717

Issue Date

2019-03-01

Receive Date

2019-08-30

Publish Date

2019-03-01

Page Start

40

Page End

69

Print ISSN

2636 -3739

Online ISSN

2636-3747

Link

https://sjar.journals.ekb.eg/article_110146.html

Detail API

https://sjar.journals.ekb.eg/service?article_code=110146

Order

9

Type

المقالة الأصلية

Type Code

987

Publication Type

Journal

Publication Title

المجلة العلمية للدراسات المحاسبية

Publication Link

https://sjar.journals.ekb.eg/

MainTitle

Impact of marketing costs and the research and development on the profitability of Egypt's pharmaceutical companies

Details

Type

Article

Created At

22 Jan 2023