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51456

The Role of Social Media in Promoting Tourist and Heritage Sites "A case study of Al-Mu'izzLedin Allah Street”

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Last updated: 04 Jan 2025

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Abstract

This paper aims at exploring the role of social media in promoting thetourist and heritage sites in Egypt. The data were collected offline and online through an online survey from users of Al-Mu'izz Facebook pages and a printed version of the questionnaire was distributed to 350 tourists who visitedAl-Mu'izzStreet. Data were analyzed using (SPSS). This paper rovides evidence that supports the positive impact of social media (Facebookpages ) from the tourist's perspective on romoting heritage sites in Egypt. 

DOI

10.21608/thalexu.2018.51456

Keywords

social media, tourism promotion, facebook, heritage sites, Al-Mu'izz Li-din Allah Street

Authors

First Name

الاء عزاز،

Last Name

اسراء اللبان

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Volume

15

Article Issue

15 - Issue 2

Related Issue

7403

Issue Date

2018-10-01

Receive Date

2019-10-01

Publish Date

2018-10-01

Page Start

43

Page End

55

Print ISSN

2314-7024

Online ISSN

2682-2180

Article File

THALEXU_Volume 15_Issue 15 - Issue 2_Pages 43-55.pdf

PDF . 780.2kB

Link

https://thalexu.journals.ekb.eg/article_51456.html

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https://thalexu.journals.ekb.eg/service?article_code=51456

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4

Type

المقالة الأصلية

Type Code

931

Publication Type

Journal

Publication Title

المجلة العلمية لکلية السياحة و الفنادق جامعة الأسکندرية

Publication Link

https://thalexu.journals.ekb.eg/

MainTitle

The Role of Social Media in Promoting Tourist and Heritage Sites "A case study of Al-Mu'izzLedin Allah Street”

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Article

Created At

22 Jan 2023