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52145

Evaluating Airlines Promotion Policies and Tactics in Crisis Environment from Customers' Satisfaction Perspectives: Egypt Air' Case Study

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Last updated: 22 Jan 2023

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Abstract

Air Transportation Services Considered The Leading Factor Driving The Growing Development In Tourism Industry And Its Economy. In The Current Global Service Economy, Airlines Considered The Lifeblood Of Tourism. Because Of The Airline Industry Has Been Closely Affected By And Linked To Internal Or External Politics, Economics, Security, Technological, Technical, Fatal Accidents, And Other Crisis Challenges; The Crisis Effects On The Airlines Industry Drew And Attract The Attention To Study And Analysis. This Study Considered Airlines Businesses As Crisis Environments By Its Nature. The Crisis Should Face By Different Promotion And Tactics Regarding Airlines Competitive Services, Customer Satisfaction, Service Quality Ameliorate And Avoiding Bankruptcy. The Importance Of The Study Is To Discuss The Main Airlines Promotion Policies And Tactics Success Indicators. The Study Diagnoses Essential Aspects For The Airlines Strategic Solutions From Customer's Perspectives Enriching Promotion Policies And Tactics In Its Dynamic Business Environment. Egyptair Studied Practically And Empirically As The Egyptian National Full-Service Airline Founded 1932. The Study Empirically Assessed And Integrated The Varying Factors By Conducting Egypt Air' Customers Survey Where Many Implications Are Discussed. By Questionnaire Survey, The Assessment Methodology Tools Depends On Collecting And Analyzing Quantitative And Theoretically Qualitative Concerned Data. The Convenient Sample Approach 542 From Egyptair Customers, Where Using SPSS Statistical Tools And Other Statistical Applied Techniques. Findings Of The Study Indicated And Revealed The Most Influential Airlines Promotion Policies And Tactics, Respectively Are; First, Investing In Icts Applications And Services, Second, Advantages Of Airline Strongest Branding And Alliances, Third, Highly Employees And Staff Skills And Qualification, Fourth, Caring The Customer Behavior Intentions, Fifth, Enriching Customers' Service Experiences, And, Previous Satisfied Experiences On Traveling By The Airlines. The Discussion Also Includes Many Tourism Crisis Theories And Practices Contribution To Tourism And Airlines Business Knowledge And Practices.

DOI

10.21608/ijthm.2019.52145

Keywords

Customer satisfaction, Service quality, Branding, Crises Management, Egypt Air, ICTs, Promotion Policies And Tactics

Authors

First Name

Yasser

Last Name

Shehawy

MiddleName

Moustafa

Affiliation

Tourism Studies Department, Faculty of Tourism and Hotels, University of Sadat City, Egypt Faculty of Arts and Humanities, Jazan University, Saudi Arabia

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Orcid

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First Name

Fatma

Last Name

Abouzied

MiddleName

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Affiliation

Tourism Studies Department, Faculty of Tourism and Hotels, South Valley University, Luxor Branch, Egypt

Email

bata_youssef_71282@yahoo.com

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Volume

2

Article Issue

1

Related Issue

7999

Issue Date

2019-06-01

Receive Date

2019-02-02

Publish Date

2019-06-01

Page Start

75

Page End

107

Print ISSN

2535-2318

Online ISSN

2682-3632

Link

https://ijthm.journals.ekb.eg/article_52145.html

Detail API

https://ijthm.journals.ekb.eg/service?article_code=52145

Order

5

Type

Original Article

Type Code

824

Publication Type

Journal

Publication Title

International Journal of Tourism and Hospitality Management

Publication Link

https://ijthm.journals.ekb.eg/

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Article

Created At

22 Jan 2023