Beta
ManageSearchChatDiscover
31516

The Influence of the 4Ps on Passengers' Purchasing Decision-Making: the Case of LCCs

Article

Last updated: 04 Jan 2025

OverviewSimilar Items

Subjects

-

Tags

Tourism Management

Abstract

The liberalization of air transport industry in the USA by 1978 and then in the early 1990s in the Eu, that was resulted in having the LCCs, has led to significant changes in the global air transport sector .The success of LCCs, and their acquisition of a large market share in the air transport sector are due to the fact that such firms rely mostly on providing the air transport services with a competitive price for passengers.The study pursues to highlight on the experience of LCCs, and the extent of their success in the aviation market. A questionnaire was used to conduct this research. A sample of 292 air passengers participated in this study. The findings indicated that there is a significant relationship between the 4Ps of marketing, namely price, promotion and place, and passengers' purchasing decision-making. Additionally, the results also revealed that price is generally the most important element of the marketing mix affecting the passengers' purchasing decision-making when travelling on board of the LCCs.

DOI

10.21608/ijhth.2018.31516

Keywords

low cost-carriers (LCCs), 4Ps, frequent flyer programs (FFPs), global distribution systems (GDSs)

Authors

First Name

Mohamed

Last Name

Abdelhady

MiddleName

-

Affiliation

-

Email

-

City

-

Orcid

-

First Name

Hanaa

Last Name

Fayed

MiddleName

-

Affiliation

-

Email

-

City

-

Orcid

-

First Name

Nancy

Last Name

Fawzy

MiddleName

-

Affiliation

-

Email

-

City

-

Orcid

-

Volume

12

Article Issue

1

Related Issue

5374

Issue Date

2018-03-01

Receive Date

2019-05-11

Publish Date

2018-03-01

Page Start

246

Page End

270

Print ISSN

2636-4131

Online ISSN

2636-414X

Article File

IJHTH_Volume 12_Issue 1_Pages 246-270.pdf

PDF . 943.3kB

Link

https://ijhth.journals.ekb.eg/article_31516.html

Detail API

https://ijhth.journals.ekb.eg/service?article_code=31516

Order

17

Type

Original Article

Type Code

804

Publication Type

Journal

Publication Title

International Journal of Heritage, Tourism and Hospitality

Publication Link

https://ijhth.journals.ekb.eg/

MainTitle

The Influence of the 4Ps on Passengers' Purchasing Decision-Making: the Case of LCCs

Details

Type

Article

Created At

22 Jan 2023