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246941

The Importance of a Strong Organizational Culture and the HR's Role in Developing a Positive Organizational Culture: The Case of Nestlé in Egypt

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Last updated: 22 Jan 2023

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Abstract

The current economic and cultural domain and the society in general are subject to major changes that create an extremely competitive environment. All members of any organization are obliged to adapt to these changes in order to achieve competitive advantage for their organization. Experts give organizational culture great importance as they believe that it is essential to achieve the organization's success.  
This research examines the importance of a strong organizational culture as a tool for managing, improving and enhancing the performance of the employees and the role of the HR in developing a positive organizational culture by using Nestlé Company in Egypt as a case study.

DOI

10.21608/jsfc.2019.246941

Authors

First Name

Sherihan Gamal El Din

Last Name

Mohamed Radi

MiddleName

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Affiliation

Doctoral Student in Human Resources and Management, Brandenburg University of Technology Cottbus–Senftenberg, Germany

Email

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City

Germany

Orcid

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First Name

Silke

Last Name

Michalk

MiddleName

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Affiliation

Vice Dean of Business Administration, Examining Board Chairman General Business Administration, esp. Human resources and management, Brandenburg University of Technology Cottbus–Senftenberg, Germany

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City

Germany

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Volume

22

Article Issue

1

Related Issue

35081

Issue Date

2019-06-01

Receive Date

2019-06-01

Publish Date

2019-06-01

Page Start

101

Page End

122

Print ISSN

1687-322X

Link

https://jsfc.journals.ekb.eg/article_246941.html

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https://jsfc.journals.ekb.eg/service?article_code=246941

Order

6

Type

المقالة الأصلية

Type Code

761

Publication Type

Journal

Publication Title

المجلة العلمية لقطاع کليات التجارة

Publication Link

https://jsfc.journals.ekb.eg/

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Article

Created At

22 Jan 2023