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The Effect of Social Media Perceptions on Student’s Intention to Use Facebook in Education and its Impact on Students' Engagement, Academic Performance, and Satisfaction: A Case S

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Last updated: 04 Jan 2025

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Abstract

This study purposes investigate the impact of performance expectancy (perceived usefulness and perceived flexibility), effort (ease of use and ease of learning), self-efficacy (social media efficacy and attitude), communication functionality (interaction, collaboration, and sharing), and motivations (cognitive needs, affective needs, personal integrative needs, integrative social needs, and tension release needs) on student's intention to use Facebook as an educational tool. In addition, it examines the relationship between intention to use Facebook and actual usage and investigates the influence of actual usage on student engagement, academic performance, and satisfaction. This study targets higher education students at Arab Academy for Science, Technology and Maritime Transport (AASTMT) a private university in Egypt, where data is collected through a questionnaire. The collected data is analyzed using correlation and structural equation modeling. The results proved a significant relationship between performance expectancy and intention to use. In addition, it proved a partial effect Self-efficacy, communication, and motivation on intention to use. However, there is no proven relation between effort and intention to use. The results support the relationship between the intention to use social media in education and actual usage. It also fully supports the influence of actual usage on student engagement, academic performance, and student satisfaction.

DOI

10.21608/acj.2022.241169

Keywords

social media, education, uses and gratifications theory, social media acceptance model, Students' engagement, Academic Performance, Student Satisfaction

Authors

First Name

Abdallah Mohamed

Last Name

Khataan

MiddleName

-

Affiliation

Teacher assistant in management and marketing College of business and technology, Arab Academy for science, technology and maritime transport

Email

abdalla_khataan@yahoo.com

City

-

Orcid

-

First Name

Ayman Hassan

Last Name

Metwally

MiddleName

-

Affiliation

associate professor of management College of business and technology, Arab Academy for science, technology and maritime transport

Email

aymanmitwally@yahoo.com

City

-

Orcid

-

First Name

Ashraf Adel

Last Name

Labib

MiddleName

-

Affiliation

College of business and technology, Arab Academy professor of management, for science, technology and maritime transport

Email

dr.a.labib@gmail.com

City

-

Orcid

-

Volume

59

Article Issue

2

Related Issue

34645

Issue Date

2022-03-01

Receive Date

2021-09-15

Publish Date

2022-03-01

Page Start

169

Page End

212

Print ISSN

2682-4183

Online ISSN

2682-4191

Article File

ACJ_Volume 59_Issue 2_Pages 169-212.pdf

PDF . 8.8MB

Link

https://acjalexu.journals.ekb.eg/article_241169.html

Detail API

https://acjalexu.journals.ekb.eg/service?article_code=241169

Order

6

Type

المقالة الأصلية

Type Code

759

Publication Type

Journal

Publication Title

مجلة جامعة الإسکندرية للعلوم الإدارية

Publication Link

https://acjalexu.journals.ekb.eg/

MainTitle

The Effect of Social Media Perceptions on Student’s Intention to Use Facebook in Education and its Impact on Students' Engagement, Academic Performance, and Satisfaction: A Case Study on Students of Arab Academy for Science, Technology and Maritime Transport

Details

Type

Article

Created At

22 Jan 2023