The main objective of this study is to know reasons of farmers' acceptance or rejection of some new varieties of wheat in some villages in Assiut governorate. The study was conducted on a sample of 250 farmers drawn randomly from wheat farmers in three villages distributed in three districts in Assiut governorate. Data were collected by means of  personal  interview using a questionnaire prepared previously.
The most important results of this study were: the most significant reasons of the choice of varieties is productivity , high productivity of straw , then grain and flour characteristics of output , and the choice of farmers varieties that were the best varieties at the present time .
The reasons of the farmers' rejection of new wheat varieties were: low production of grains, low productivity of straw , high price of seeds, and grains falling .