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158327

The Mass Media's Role in the Activation of Agricultural Environmental Awareness of Agricultural Extension Employees in Nineveh Governorate/Iraq

Article

Last updated: 01 Jan 2025

Subjects

-

Tags

Agricultural extension

Abstract

The aim of research is identifying the role to be played by employing agricultural media in the activation of environmental awareness among employees agricultural extension and the extent of follow-up issues related to desertification through the mass media and the extent of benefit from the media's agricultural activation of environmental awareness in the fight against desertification and the development of vegetation opinion ofExtension workers . The research community Included (168) employees spread over agricultural departments amounting (21) have been distributed the questionnaire to all members of the community after the exclusion of (18) individuals comprised the measurement of the stability of the questionnaire for research, but the study was limited to 138 employees representing (82.142%) and extract the virtual truth from the questionnaire during the presentation to the experts was calculated persistence and Cronbach alpha reliability coefficient was 0.91 and the analysis of the data used the arithmetic average of the percentages and frequencies, The most important results explained that the agriculture media contributes to the activation of environmental awareness among workers in the field of combating desertification and development of vegetation about medium to large degree and it indicates the effectiveness of the media's agricultural Combat Desertification and the development of vegetation, And media contribute effectively in the first division of stirring the attention of workers of the dangers desertification, which may impact many people overlook. The satellite channels and leaflets have a significant role in raising awareness about the dangers of desertification and the development of vegetation to the large viewers. There is also considerable constraints hinder significantly the field of combating desertification inhibit the effectiveness of the media to take its role in presenting solutions and problems related to desertification. Addition to the lack of financial support from government agencies to the attention of the media agricultural and hindering its effectiveness broadly.  The researchers recommended that need to take care flags and agricultural development in order to serve the agricultural sector, particularly in combating desertification for being a tool change society actors, and shed the state light on the media and specialty media outlet for each institution environmental and agricultural surveillance for many of the problems to be solved as soon as received through the presentation to the specialists.    

DOI

10.21608/asejaiqjsae.2015.158327

Authors

First Name

Najim El-ddin

Last Name

A.S .Al-Atroshi

MiddleName

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Affiliation

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Email

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City

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Orcid

-

First Name

Arwa

Last Name

M. F. AL-Obaide

MiddleName

-

Affiliation

-

Email

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City

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Orcid

-

First Name

Ro'aa

Last Name

M.AL-Galabey

MiddleName

-

Affiliation

-

Email

ruaa_mohammed_m@yahoo.com

City

-

Orcid

-

Volume

36

Article Issue

January-March

Related Issue

356

Issue Date

2015-01-01

Receive Date

2015-01-27

Publish Date

2015-01-01

Page Start

88

Page End

99

Print ISSN

1110-0176

Online ISSN

2536-9784

Link

https://asejaiqjsae.journals.ekb.eg/article_158327.html

Detail API

https://asejaiqjsae.journals.ekb.eg/service?article_code=158327

Order

16

Type

Original Article

Type Code

53

Publication Type

Journal

Publication Title

Alexandria Science Exchange Journal

Publication Link

https://asejaiqjsae.journals.ekb.eg/

MainTitle

The Mass Media's Role in the Activation of Agricultural Environmental Awareness of Agricultural Extension Employees in Nineveh Governorate/Iraq

Details

Type

Article

Created At

22 Jan 2023